Social Media Blog & Work at home business

Facebook is the no1 social media networking website which is just growing these day’s. Facebook CEO has announced his network’s 300 million users. Companies also started using Facebook to get some fans attention for there products or services.

Earlier we saw a company started selling Facebook friends & fans. As we all know that to attract fans to any Facebook page is not so easy.  Some users have groups and pages with thousands of fans.

While doing research I found some people work on Facebook to earn money. They are using these below mentioned way’s people using to earn money from Facebook.

1. Create groups & fans pages with thousands of fans for companies to earn money.

2. Network building for any company profile.

3. Affiliate link sharing with their fans to derive some direct traffic to merchants website.

4. Facebook advertising.

5. Traffic generation from Facebook fans pages or groups.

6. They use forums to sells Facebook fans pages profiles.

7. Share Google add sense link to there fans pages to get some clicks.

There are lots of social media websites but Digg, Reddit, Stumbleupon, Mixx, Facebook, Twitter are very famous.

Digg, Stumbleupon and Reddit Helps a lot in traffic generation and in backlink creation.

Facebook and Twitter helps in branding and traffic generation.

Do you know Mixx can help us a lot in SEO? read more »

YouTube is a very famous video sharing website. Everyone is using Youtube for their own purpose. Some of us still don’t know how to use Youtube. Youtube is also very popular on all social book-marking websites like Digg, Stumbleupon & Reddit etc.

YouTube Submission to digg in last 30 day’s

We can share videos with our friends through social media & once our video become popular then it can give us thousands on views in just one day.

Here you can see top 10 youtube videos of 2008.

When it comes to branding then Facebook is a No1 social networking website but Youtube can also helps us in branding.

How Youtube Can help Us In Branding

read more »

Many people started are using twitter & every one is using twitter for there own purpose. When it comes to tracking then how we should track twitter traffic?

As a social media user I usually share my blog to my twitter account and I am receiving good no of RT & clicks for my posts but google analytic was not showing me all twitter traffic.

There are so many shorten url websites which can help us to track no of clicks we are generating from twitter.

I tried these two & then it started showing me the no of clicks for my links but Google Analytic was still not showing me twitter traffic count. After some research I found Google analytic tool builder which can help us to track traffic details for our specific landing page.

Here we can create our own Google link which can help us to track traffic count . We just need to enter “Campaign Source”, “Campaign Medium” and “Campaign Name” & then click on generate link. It will show us a new Google link which we can share with our twitter friends & it will start showing you results.

You just need to enter in your google analytic account & click on campaign.

Then it will start showing us results like:

Facebook is the No1 social networking websites which helps a lot in branding & traffic generation as well. I have created a fans page for all social media user & I though how I can make it good brand in social media marketing. When in today morning I searched for “Social Media Marketing”  On Facebook in pages section I found my page on the top.

I am so happy to see it here.

It’s only having around 600 fans but the good thing is people started showing there interest for social media marketing.

I would like to say thanks to all my friends & my fans, which has started showing there interest for my page Social Media Marketing.

I have seen lots of people do spamming to get huge no of fans to there page. I know it helps lot in branding but as a social media user I would like to say if we have 1K to 5K fans of our Facebook page which comes to your page automatically have power more then 50K unknown users.

Once you start sharing good content with your friends & community they  will start showing you the interest. Social media marketing is a long term process; to see results you should have some patience. If you think you are sharing good content with your friends & fans then they will start helping you as well.  The result you are watching for this page, comes from my fans and some good friends help.

I would like to request my fans & subscribers please let me know your views on this.

Please join “Social Media Marketing” page to share your thoughts with my fans & me as well.

“Public Relation (PR) is a way to managing a communication channel between any company & its public1. Public relation is a management function  to maintain communication, mutual relationship, understanding between company & Public2. With Public Relation we can share public interest news, articles that do not require direct payment”.

Fathers Of PR

Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934)

Is considered by some to be the founder of modern public relations. In October 1906, Pennsylvania railroad crash killed around 50 people then Lvy Lee wrote his first PR.

Edward Louis Bernays (November 22, 1891 – March 9, 1995)

was a US pioneer in the field of public relations along with Ivy Lee. Edward Bernays was dining at Delmonico’s in New York City one day in 1914 when Czech leader Tomas G. Masaryk confided that he would soon declare his country’s independence. That day Edward Bernays wrote his first PR.

Chester Burger

Chester Burger spent most of his 48-year working career in the communications field, In 1995, the U.S. Government awarded him the ‘Medal For Outstanding Service to the United States.”

Carl R. Byoir

Carl Byoir’s contributions to the field of public relations are rarely noted in textbooks, even though practitioners use his tools to build some of today’s most successful campaigns.

Moss Kendrix

was a public relations pioneer. During his lifetime, he designed countless public relations and advertising campaigns that promoted African-American visibility for news organizations, entertainers, and corporate clients including Carnation, the Ford Motor Company, and the Coca-Cola company.

Arthur W. Page

Arthur W. Page served as vice president of public relations for the American Telephone and Telegraph Company from 1927 to 1946. He was the first person in a public relations position to serve as an officer and member of the Board of Directors of a major public corporation.

It is very difficult to measure ROI for social media but to move forward we should know what ROI is?

ROI (Return on Investment)?

ROI (Return on Investments):- There is a very simple way to measure ROI. The results you can calculate in percentage or ratio.

ROI= (Gain on Investment – Cost On investment)/Cost On investment

If the investment we are doing on any product is not showing a positive ROI, if there are some other products with higher ROI then we should not be invest money on the less ROI products. It is all depends on what we are including as return and cost.

Why measure ROI on Social Media?

There is a lot of money which is spending on marketing & advertising so ROI measurement should be there. For example if we spend $10K on any product in social media marketing then we should know the money we are spending is in right direction. As company spend money in social media then they would like to see some changes in revenue as well.

But if we are expecting changes in revenue and ROI through social media in starting then we are wrong. Social media is a long term process & it needs time to show results. My Blog post “What, Where & Why of social media” can help you to understand much better about social media process.

Steps to measure ROI on social media

1. Business Goals
You should have your business goals to start social media. If you are expecting leads & sales through social media on the same time then you are at wrong place. Your business goals can be:

• Traffic Generation

Social media helps a lot in traffic generation. There are some social media websites which can help us to get thousands of visitors on our website in short time.

• Branding

Social media helps in branding but it will take some time. There are some social media networking sites which helps a lot in terms of branding.

• Lead generation or Search new customers

Social media is a long term process. It can help you in lead generation as well as it finds some new customers for your products or services. These day’s companies started using social media as new sales channel.

• Communication Channel

social media is a place where you can share your articles, blogs, images, videos & news with all social media users. You can set a new communication channel between you & millions of users.

2. Requirements
As we know social media is not much expensive but there are some requirements for social media.

• Experts in Social Media

We should have some expertise in social media before starting it. We can hire a person for social media to show us some results else it is wastage of time.

• Companies selling social media as service

As social media need lots of time, which is not possible for everyone in this busy schedule. So some companies started selling social media as service. We can use them as well.

• Sharing internal knowledge

If you share your expertise with others then there are much better chance to learn more.

• Be active

If you are on social media but not much active then you can’t see good results.

3. Your Customers Knowledge
You should have knowledge of your customers. Choosing the right customer will helps you to increase ROI on social media.

• Demographic Details

You should have demographic details for your customers in terms of Age, country so that you can search them on various social media websites as per your requirements.

• Customers & social media websites

If they are already on social media websites then it is easy for you to target them.

• Other communication channels

Do research and check if they are using any other communication channels.

• Competitors analysis

Do a research on your competitor social media activities to track what kind of networks they are using to sell their products? What kind of audience they are targeting?

4. Social media Networks Selection
There are lots of social media networks but Digg, Reddit and Stumbleupon are the best in traffic generation, Mixx and Propler are best in terms of SEO ranking and Facebook and Twitter helps a lot in terms of branding.

• Demographic Details

you should do some research on social media websites before starting. Once you find your targeted social media network then you can start promotion activities.

• Media selection

Media selection plays major role in promotion & branding. There are some very famous examples which you can use for social bookmaking & social networking
Blogs (SB), Videos (SB), Images (SB), Tweets (SN), Fans Page (SN), Forums (SB), Webinar (LG).

• Content

social media only helps when you have good & informative content to share with social media network.

5. Results (ROI Measurement)
When it’s come to result then you have to see that do you reached your goal or not?

• Traffic Generation

How many new visitors, new views, referral website traffic, drop rate & returning visitors we got for our website.

• Branding

How many active users we have in our social media community, like on twitter & Facebook? No. of goal conversions etc.

• Lead Generation

How many leads we received from referral websites? How many conversions happened through referral websites? Feedback, revenue growth, new forms, no of qualified customers etc. we can use Goal Funnel to track social media conversion.

• Communication Channel

How many new visitors we received for our blog or for other media channels? New subscriber for our media channels like blog and videos. How many visitors sharing their views on our media channels? Like comments and discussions etc.

In this web 2.0 time everyone has started using social media. Social media helps us to share stories, articles, blogs, Images and videos with millions of online users. If you are an active social media user then you can get millions of visitors to your website or blog(Content should be good & informative).

You should be active on social media websites like Digg, SU, Reddit, Twitter, Facebook, Mixx etc. These are the famous social media websites which can help us in Traffic generation as well as in branding.

These websites need lots of time which is not easy for everyone to spend on them. Some of the companies started selling social media as a service where they will work for you to derive traffic & for company branding.

But as we all know social media helps in traffic generation, but how we can monitor it? In one of my previous post I mentioned how “Goggle analytics goal funnel helps to track goal conversions”.

There are some companies which can work for you to monitor social media. You can buy their service & they will send you report about Traffic generation, subscriber, branding etc.

Here are some simple steps which any company or user should remember to monitor social media activities.

These are the general tips which you might know already.

When you open Google Analytics account then you will see this window on your dashboard which helps you to find traffic source.

Because social media websites traffic comes from referral websites, Google Analytics will start showing you each referral websites traffic details.

If you want to see any specific website details then you can click on any referral website.

When I click on Digg then it will start showing me results like this:

For more brief you can track it according to source, landing page, country etc.

These are the simple steps to track traffic source. To monitor these social media websites in more details you should have some knowledge about goal conversions, to track which referral website is giving you more conversions. With this you can concentrate more on that website for future.

Above you can see some examples of goal conversions from specific websites. You can divide your goals according to your criteria & if someone completes a goal, that process will be counted as your lead.

Wordpress blog is a free service & a best option to start blogging. It includes custom design templates, integrated statistics, automatic spam protection and many other features. Wordpress also provides you many free plugins for your blog. However, this is a technology designed by anyone else and has its own share of drawbacks.

We think Wordpress is free & we can install it easily & there are literally thousands of plugins for your Wordpress blog. It looks so easy but we forget that this is a technology designed by someone else. They have the power & can tamper with our blogs anytime!

I have heard a lot about Wordpress blog hacking & virus. It’s really hurts when in morning you submit an article to your blog & in evening your blog starts showing you some virus or other errors.

The same thing happened to my blog’s Rss feeds two days back. I was not aware of it till one of my subscribers told me about that. When someone would click on my Blog Rss then the following page would open:

When I discussed this problem with one of my website developers, he gave me the following details:

A hacker has probably entered in to my Wordpress blog Rss feeds & my blog feeds have stopped burning. It seems like hacker wanted to burn his feeds through my blog. May be I am wrong here but for me it is like virus. Moreover, I can’t do anything about this, I want my blog’s Rss feeds back!!

When I entered that same rss URL coming to my rss feeds on Google I found:

I have updated my blog already & have deleted my blog’s old files & installed new files, but the problem is still exists.

I think it happened because I installed a new plugin for feed stats & after that the problem started. So I would request you all to please read reviews for any Plugin before installing it to your blog. Always change your password once in a month. Always take backup once in a week or once in two weeks time for your database & blog files.

Note:- Anyone who can help me solve this issue, please write your comments.

Twitter is a social networking and micro blogging site utilizing instant messaging, SMS or a web interface. Twitter offers 140 character limit to share information and people use it in a variety of ways, Jobs, Education, Fans attraction, Charity & Branding.

People are using phone for twitter just to check new tweets updates from friends.

When I first saw “Phone Calls Come to Twitter” was shocked to see. A VoIP company Jajah is going to launch a twitter calling solution by just typing @call @username. You don’t need the contact No of that person but he/she should be in your followers list & should have Jajah account. The main features are it’s FREE & you just don’t need phone no to call.

As we know that twitter is already a communication platform. After this feature the communication process will be easier.