To track various social media sites users and their interaction with sites the answer is in a variety of ways but here is just one of the techniques we use with Google Analytic.
But have you ever tried Google analytic to track the Goal conversion from social media sites like Twitter & Facebook. Google Analytic has a very useful tool called “Goal Funnel” which helps site owners in tracking which users are coming to their site and end up in converting.
Although we can track the traffic coming through Twitter, Facebook and other social media site using URL shortening services like BudURL, TinyURL etc but we can’t track the actual conversion rate for these visits. For tracking the conversions we have to use a famous Google Analytic’s tool called “Goal Funnel”
What is Goal Funnel?
Goal conversions are the primary metric for measuring how well your site fulfills business objectives. A goal is a website page which a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download.
Examples of goals include:
• “Thank you for registering” pages
• Receipts
• Flight itinerary confirmations
• “Download completed” page
From going through the above stages a site owner can easily determine whether a user has reached the conversion page the owner is expecting OR not. If the user reached the last stage then s/he can estimate that the user is more vulnerable to be converted to an actual customer.
How to set a Goal Funnel
Once clicking on goal funnel you can easily click on setup goal conversion & then you will see this window.
Once you click on edit button you will see the Goal Settings window where you can active your goal & enter the goal Url, Goal Name, Goal Value and Goal Steps.
With these steps we can track our goal conversions coming through Twitter & Facebook where we have shared our links with our fans & followers. They can click on that link once any one of will reach thank you page will count as goal conversion.
By using the above technique a user can easily estimate how much conversion s/he is getting and whether the traffic coming to the site is actually interested in the products/services. We can measure the traffic coming through Twitter, Facebook by creating a BudURL link of the HTML landing page.
September 7th, 2009 at 3:42 pm
I have yet to set goals on my blog. But this is interesting for when I start to concentrate on my Amazon Store
September 22nd, 2009 at 12:38 am
This is great, but we have some complicated funnels that my boss wants to track. Our starting and goal points are the same, but there are different in between paths. The numbers I am seeing on the reports are bewildering confusing and don’t make sense. Any suggestions on sorting this out?
October 14th, 2009 at 5:30 pm
Hello, it really interesting, thanks