Thanks for visiting! If you like what you read, subscribe to our daily articles via RSS feed Also you can follow us on Twitter and Facebook !
In today’s recession struck economies where there are so many job losses, there are a lot of people who are flocking to internet activities like surfing, searching, downloading, uploading & reading etc.
Here is one example of Google.com traffic which shows how many people are coming to Google.
We can divide social media into two parts which can help us to understand better about “Social Media”
Social:- “A party of people assembled to promote sociability and communal activity”
Media:- “A means or instrumentality for storing or communicating information”
When we combine these words together we found that social media describe share content Videos, Images, news in various social media networks. “It is a form of internet marketing which helps to achieve goals through the participation in various social media networks”. Social media supports the human need for social interaction, using Internet.
Social Media Benefits
As we all know companies are spending the money in different-2 marketing channels like SEO, PPC and email marketing etc.
Benefits
1. Millions of people visit social network sites every day, and if your site is listed on a popular social network site, it can help drive quality traffic to your site.
2. SMO to market your brand and build your brand popularity is another means of benefiting from it.
3. It is easy to share latest news, videos, Images with millions of users through social media networks.
4. Social bookmarks can be very good back links for your website. A good thing about these back links is that they are free and one-way links.
There are so many social media networks which can help in branding & traffic generation. These networks offer free membership we have to find out where our target customer is.
Some famous social media networks
Digg, Facebook, Twitter, Reddit, Stumbleupon and MySpace.
We can divide these sites into two parts
1. Social Bookmarking Sites
Social bookmarking sites help to derive traffic on your blogs, videos, news, articles & Images.
Traffic comparison between top three social bookmarking sites.
In the above charts we can see Digg.com can help companies to get more traffic to their blogs, Images, News, Videos and articles. Once any story get popular in any one of the social bookmarking channel then users automatically start bookmarking that story to other channels as well.
2. Social Networking
Traffic comparison between top three social networking sites.
Through the above charts we can say that when it comes to branding Facebook is the number one option. Facebook is not only a friend networking site, now a days companies are using Facebook as a marketing tool.
With the help of Social Media & Social Bookmarking sites one can Increase the marketing reach and effectiveness
• Generate demand and increase revenue: Social Media can generate demand and revenue by building trust and deeper ties with the prospect. According to a survey, Customers engaged in social media spends 50% more than others.
• Establish brand champions: Anyone can communicate their message through social media channels and can use these channels to generate referrals, share products reviews or for innovative ideas. It also helps in increasing the site traffic and advertising revenue.
• Improve customer satisfaction & loyalty: Through continuous engagement with the customers, one can improve the customer satisfaction tremendously through social media. It also improves brand loyalty of customers towards the company.
• Increase your Brand Visibility: With constant interaction with the customers and prospects or by creating a familiarity and making reputation among the customers through social media, one can build the brand buzz.
• Improve retention: By being in continuous contact with the customers and replying to all their queries will retain customers for longer durations.
• Foster Product Innovation: By leveraging the insights through on line discussions, forums, groups, prospects and employees – without having any expenses on costly research and travels.
To conclude, social media is a great way for businesses to market themselves, but only if done right. Before you go down the social road, it’s crucial to figure out a strategy and stick to it. It’s essential to consider just who you’re looking to target, how you’re going to direct them, what you’re hoping to achieve and how you will measure success.
September 2nd, 2009 at 11:00 am
It’s painful to see the slow decline of MySpace (and how many people still put up with being slapped in the face with blaring music when they stumble upon somebody’s profile).
September 2nd, 2009 at 8:14 pm
[...] Twitter is “aging in reverse”. Apparently 12-24 year old demographics are Twitter’s fastest growing audience segment. STATS: Young People Are Flocking to Twitter and a more detailed break down of data on the What, Where & Why Of Social Media? [...]
September 2nd, 2009 at 11:28 pm
Really great information. Thanks for sharing.
September 3rd, 2009 at 2:21 pm
Is it painful, David, because Myspace isn’t dying off fast enough for you, or just that its declining at all? For me, I’m happy to see it go. Too outdated and unwilling to change, it seems. And yea, the blaring music on profiles thing is far, far too annoying.