As we know social media helps in traffic generation as well in branding if you are doing it in right way. Here is my previous post What, Where & Why of social media which can help anyone to know what social media is?
As we can see social media websites traffic is just increasing day by day. People have started showing there interest in social media to read & share latest news, Industry details, Images, Videos and articles etc. Social media is a place where users share stories, images, videos or articles they like with there friends & once that story becomes popular then they will receive thousand of targeted visitors as well as lots of back link to that particular page.
Why Any Company Should Use Social Media?
Here are the 5 main reasons why any company should use social media?
1. Traffic Generation & Branding Social media can help any company to generate targeted traffic & in branding as well.
2. Cost Effective Social media is a cost effective channel & in this recession time every company is looking to save some bucks.
3. New Customers Social media can help to build new customer relationship. With social media there are more possibilities to get some new customers each time.
4. Targeted Leads & Sales Cycle Social media helps to generate targeted leads & it can also helps to improve the lengthy sales cycle. With social media there are more possibilities to get some conversions on the same time.
5. Helps In SEO Social media helps to increase back links & Google start showing results in very short time which helps a lot in SEO & company page ranking.
But it is also important to get a right start in social media. Most of the companies don’t know What, Where & why they should use social media. Some of the third party companies started selling social media as service these day’s.
How A Company Can Use Social Media?
It depends on company to company why they started to explore social media. We can divide it in two parts
1. Branding (Social Networking Websites)
2. Traffic Generation (Social Book-marking)
1. Branding
For branding Facebook & Twitter are very famous social networking websites. Should my company use Facebook, Twitter and social media?
Companies can create an account with the name of company on twitter & start following people as per targeted industry or they can search people through keywords. There are lots of twitter tools (social media tools) which can help them to find targeted people on twitter.
How to use Twitter
1. Always follow people related to your industry
2. Start tweeting at least 2 tweets per day.
3. Share latest offers, industry news and new product details with your followers.
4. Start interacting with active twitter user by subscribing there tweets.
5. Don’t just start following to anyone.
6. Always filter your account by removing those who are not active & not following you back.
7. Always send shorten url link (budurl or tiyurl) in your tweets with a message. So that any one wants to see the details then they can click on that link.
8. The link & message should be related to each other
When it comes to branding Facebook is the no 1 place to join. As of july 2009, Facebook has a total of 250 million users worldwide. If it were a country, that would make Facebook the 4th most populous country in the world. So be careful while using Facebook and do your online marketing activities under their terms & conditions.
How to use Facebook?
1. Always use your primary & personal email to start with Facebook.
2. Don’t just create a spam profile.
3. You shouldn’t just create a profile with the business name. as it is against facebook terms.
4. To develop a great network sends an invitation to interested people with a personal message.
5. Use Facebook Qus, Groups & Discussions to find people as per your niche.
6. As a company you should create a company fans page.
7. Connect your Facebook & twitter account with each other so that anything you will tweet will automatically come to your fan page.
8. Use facebook chat option to talk to Facebook fans or friends.
9. Update Facebook Fans page with information, Latest Images & videos.
2. Traffic Generation
Social bookmarking has become a very powerful & popular tool to drive targeted traffic. Digg, Reddit & StumbleUpon are three most popular social bookmarking website which can help companies to drive thousands of visitors to there websites.
Dos & Don’t Of Social Bookmarking Websites
1. Blog Creation Create your companies blog to & start sharing information about your industry latest news, articles, Images or videos.
2. Informative Articles Social bookmarking is a place to share informative articles not to share sales oriented pages or links.
3. Self Promotion Don’t just always submit your own website or blog all the time.
4. Affiliate Links Don’t just promote affiliate links to social bookmarking websites.
5. Active Friends Create a good network of active friends & sometime ask them to do a submission for you.
6. Be Active Be active to read latest news about your industry.
7. You Tube Channel Create YouTube video channel to promote some informative videos.
8. Sales Oriented Articles Don’t just share sales oriented pages or direct landing pages.
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