According to comScore video matrix 5.5 billion videos were viewed online in the U.K. in February 2010, up 37% versus the previous year & Google sites becomes the most popular online video destination in U.K.
Google Sites Most Popular Online Video Destination in U.K.
YouTube the most popular video website (which accounted for 99.6 percent of all videos viewed on the property); Google is leading on the first position with 17% versus a year ago in the U.K. (2.5 billion videos viewed in February 2010). BBC is ranking on second position with 140 million videos viewed & Megavideo.com with 53 million videos.
Facebook ranking in the top 10 as the fastest growing video sites, surging 205 percent in the past year to 43 million videos viewed. Blinkx is the second fastest growing video site with 204 percent to nearly 29 million videos viewed. BBC Sites is third (up 143 percent), Sky Sites (up 139 percent), ITV sites (up 134 percent) also achieved triple-digit growth rates over the past year.
| Top U.K. Online Video Content Properties* by Videos Viewed
February 2010 vs. February 2009 Total U.K., Age 15+ – Home & Work Locations |
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| Property | Videos Viewed (000) | ||
| Feb-09 | Feb-10 | % Change | |
| Total Internet : Total Audience | 4,017,400 | 5,504,984 | 37 |
| Google Sites | 2,111,012 | 2,477,398 | 17 |
| BBC Sites | 57,567 | 139,788 | 143 |
| Megavideo.com | 26,289 | 53,485 | 103 |
| Facebook.com | 14,001 | 42,674 | 205 |
| Microsoft Sites | 36,899 | 41,424 | 12 |
| Channel4 | 31,335 | 39,364 | 26 |
| Dailymotion.com | 17,804 | 31,360 | 76 |
| ITV Sites | 12,085 | 28,245 | 134 |
| Blinkx | 9,501 | 28,840 | 204 |
| Sky Sites | 8,171 | 19,541 | 139 |
Source: – comscore.com
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