Branding is very important factor for those companies who have established business on internet. If you have established business on internet from last two or three years & now you become a good brand whom people can trust. People prefer buy online from trusted brands. It is very important for everyone to protect your brand from negative feedback or comments. Big companies use tools, software’s or they hire agencies only for brand marketing activities. But small companies can’t spend much money for just brand protection.

(You can contact us for your brand marketing strategy).

Why spend money if we can protect our brand buy just following few simple steps with Google alerts. Google alerts is a free service from Google where you just need to enter any keyword & your email id & it will send you all updates for that keywords into your mail box as it happens.

Steps to follow.

1. Enter any keyword (here you can enter industry trend, brand name, competitor name etc.).
2. Select any of the listed option.(please select as-it-happens)
3. Enter your email id where you would like to receive email alerts for this.
4. Done.

By simply following these four steps you will receive an email when someone will talk about your brand, industry trends or competitor.

What is industry trend?

Here we can include those keywords which have good no of search volume & chance of ROI conversion. We can use Google trend to indentify best keywords for our industry. You can add these keywords to Google alert & check what other people or competitors are talking about these keywords.

Benefits of using Google alert

1. Free service from Google which can be use anytime from anywhere.
2. It helps us to track famous industry trends, competitors & our brand.
3. We can easily communicate with those people who are talking about our brand or industry.
4. It will send us an email on the same time if someone will talk about our brand on internet.
5. We can find influencers who are just talking about our brand & can be converted into our customers.
6. We can see if someone is linking back to our website or our articles. We can easily check that linking website is from our industry or not.

admin

This is Sachin Bhutani & i am not a full time blogger. Once i found any problems, solutions or great tips i always share it on my blog.