We know keywords selection plays major role in a seo & we do all off-page & on-page activities just to rank our website with those keywords. We spend our most of the efforts to identify best keywords for our website, blog products or services. We all know that with wrong keywords selection we can’t get good ranking. I would suggest don’t use more then 1 or 2 keywords for one page.

“While doing keywords research for one of our client we found the major keyword was grammatically incorrect”.

What is grammatically incorrect keyword?

Here is an example of grammatically incorrect keyword.

“Gurgaon builder” a keyword which is very important for our client but that keyword we can’t use in the content because it can change the sentence formation. In a simple language, “key phrases which can’t fit into the content & can change the sentence formation called grammatically incorrect keywords”. We can’t use these types of keywords directly into the content. If we use grammatically incorrect keywords in to our website content then it can give wrong impression to our readers.

Should we use those keywords?

We should use those keywords only if the keywords are very important for our business. Here are few things which we should remember while using these keywords.

Don’ts

1. We should not use grammatically incorrect keywords in to Meta titles & Meta description because it can give bad impression about your company.
2. Don’t use those keywords in to your website content anywhere because users don’t like grammatically errors in website content.

You might be thinking that if we are not using that keyword in to our website any where then how Google can give value for that particular keyword. Google give value to the website which are more user friendly. If users don’t like your website then Google will not show your website in top results.

How can we rank with those keywords?

When it comes to website content then we can use stop words like “is”, “and”, “of” etc. for those specific keywords. It is already proved that Google ignore those stop words while doing keywords research. Please find below the images with an example of both keywords “builder gurgaon” & “builder in gurgaon”.

Builder Gurgaon – Google Results

Builder in gurgaon – Google Results

please click the images for large results.

Comparison.

1. 9 results are from same websites & same pages.
2. There was an interchange of ranking between two websites.
3. One website went away into top 20 results.
4. Rest of the results was same.

“It means Google ignore stop words which we can use in our Meta title tags & content“. Please find below few points which can explain how & where we can use these keywords.

Do’s

1. Use those keywords in to your Meta keywords tags.
2. While doing article writing you can link that keyword into your author’s description or signature.
3. Do three way link exchange for those keywords. Three way link-exchange is the best way to rank with your grammatically incorrect keywords.
4. Use stop words for those keywords into your content & link with the same page.

Contact us if you have any doubt about keywords research. We don’t charge for analysis. Why not check our performance based seo services where you have to pay only for top 30 ranking keywords.

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This is Sachin Bhutani & i am not a full time blogger. Once i found any problems, solutions or great tips i always share it on my blog.