Geolocating Social Media is gaining traction. While many users don’t want to give out so much information on their every movement, we still see an uptake on the number of users joining the premier geolocating social network, FourSquare. Direct marketing is on a head on collision with excellent SEO. Global in nature, and yet acting on a very local level, FourSquare is a very free and easy way for any business, big or small, to get a piece of marketing and business action through a mobile phone application. FourSquare hooks up very well with Facebook and other networking tools, and this only means that we will see more users in the very near future. Of course it pays to be in a busy city to get the benefits from FourSquare, because you still need visitors nearby, but at the same time, even a small coffee shop, competing in the city, for example, has the same chance as any other business. Since the revamp in March this year, over 250,000 more businesses have joined. In this article, we look at some of the specials you can offer to those who check-in or visit a location nearby you. FourSquare now has 7 specials that merchants can offer. After signing up and signing in, select your special type and fire away.

Swarm Special This special ignites for a number of the same people in the same area. For example, you can set it to release when there are 30 people in the area. This is a way of encouraging friends to come together, or for getting users to call out to others to come.

Friends Special As the title says, this special unlocks when friends check-in together.

Flash Special You can set the time of release, and the number of specials available. For example, buy one get one coffee at 8pm for the first 10 users.

Newbie Special This special is for users who check-in to your business for the first time.

Check-in Special This special is for each time a user checks-in to your location. This can be a great way to get users to keep coming back to your store.

Loyalty Special This special can be set by you. For example you offer something for every three check-ins.

Mayor Special This is a very interesting offer. A mayor is the person who has checked in the most at any given time. They will get this special when they check-in as that person. Naturally, this can change all the time. It rewards your number one customer.

Write Your Own This special is completely up to you. Again, you need to keep it short and sweet while being functional.

Merchants in any busy downtown areas can interact and have a lot of fun with FourSquare users. If you get creative and interact more, your users are more likely to visit you. Your specials are a representation of your personality. Include FourSquare in your Facebook, link with all your other accounts, and you are going a long way to raising your profile through search engine optimization and direct promotions to real customers near your business.

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