We as an SEO company know the power of search engines, we always spend lots of time for our each client or our own websites to improve keywords position or ranking on Google. We know the top ranking keywords on Google can give us decent amount of traffic which can be converted in to sales. But it’s not fixed that the keywords ranking on first page of Google today will rank always on the same position. It’s natural that you will see some up’s and down’s on your keywords position time to time because of so many factors like competition, Google algo changes & of course other companies will also keep trying to take your name down to rank on top positions. But it doesn’t mean your keywords will fall down & never come back again. If you are doing all genuine seo activities & following guidelines then your keywords ranking will come up again.
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If your keywords position falling down continually, it means something is going wrong.
Why keywords position can fall down?
There are so many reasons your keywords position can fall down on Google but here are some major factors which you can’t ignore.
- Spam Content
- Spam Link
- Black hat seo
- Old seo techniques
- Link buying
Let’s discuss the activities mentioned above in brief.
Are you using any kind of tools to generate content for your website? Please keep in mind that Google always gives value to unique & best content, if your content is not good then you can never rank weather you are publishing tons of articles every month on your website. Doesn’t matter what tool you are using but keep in mind you have to publish fresh & unique content for your website. Click here to know more about spam & duplicate content
Link building can improve your search engine ranking very speedily. But are these all links valuable for your website? Doesn’t matter what activity you follow to increase backlinks but always keep in mind that where you are submitting a link of your website should have some valuable information & content should be relevant to your website. If you generate backlinks from websites or blog which have no relation with your content or already have tons of backlinks will not help you to improve your keywords ranking. As soon as Google start identifying unwanted & spam links for your website you will start losing your keywords ranking.
Black Hat SEO
Have you followed any black hat seo techniques to push you keywords ranking? Please don’t do because it can also be a reason your keywords starting falling down. Some of the people think we can improve our keywords ranking by using black hat techniques but how long they survive? Google is updating algo very frequently & it’s easy for Google to track your website. If Google found then they can ban your site permanently from Google.
Old SEO Techniques
Are you still following old SEO techniques to improve your keywords ranking. Day by day Google is improving the search algo to provide much relevant & targeted result to the users. Not only this but the competition in seo marketing growing really fast. If you are still following those old techniques & not improving your content then you have chances to lose your keywords ranking. You have to add more value to your website content by adding blog, sharing content on social networking sites, using Google plus and info graphics etc.
Don’t buy links from any website. If any of your competitor or user complaining reading this & Google found you are buying links then they can ban your website from search engine or you can lose your keywords position from Google. If you have budget to buy links then spend money to improve your website content except buying links. As much as good content you will publish on your website it will help to get some natural links.
Google is very smart; Google can easily track the activities we are doing to improve our keywords ranking. So we should not try to fool Google. Yes with some of black hat techniques & link buying activities you can improve your ranking speedily but they day Google found you will start losing your keywords ranking from Google. Google can also ban your website for this. So it’s better to go slow & win the race.