There are thousands of seo companies but how many of them are actually providing some ROI from seo services? SEO is very time consuming job & sometimes it required lots of patience from ours & client side as well. Client doesn’t care what activities we do, how we promote website on Google, how we generate new link (except spamming or over optimization), what matters is ROI. If in a limited time frame we can’t some results then we are wasting client’s time & money both.
ROI “A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.”
ROI Formula: 
Read more about ROI from here
In some cases ROI can’t be calculated so easily like from SEO services. Client spends thousands of Rs. every month on website Optimization but have you ever calculated ROI? Find below 3 easy ways which can help us to calculate ROI from SEO services.
How we do it?
As soon as any new client comes to us we create a baseline report with all details about keywords current position, per month traffic from search engines/keywords, website outbound/inbound links in Google webmaster. Every month we send SEO report to our clients with all seo activities done by us & website performance.
Follow the 3 steps below to calculate ROI from SEO
- Keywords ranking
- New Links to your website
- Traffic from Search Engines
Keywords Ranking
In SEO your keywords position plays very important role. As we already know that if our main keywords are not ranking on first page of Google then we can’t attract new visitors to our website. So if you are ready to invest some money on SEO then your first goal should be to get maximum of your keywords on first page of Google. Almost 90% traffic is on first page of Google that’s why performance based seo getting boost these day’s where you need to pay only for the keywords ranking on first page of Google. Ranking on first page or top 10 results is a dream of everyone but unfortunately Google allows only best 10 results on first page. So if your keywords are not ranking on first page then you can’t justify the ROI from SEO.
New Links to your website
As soon as you are done with website on-page optimization rest of the work done with generating targeted new backlinks for any website. If you are receiving targeted links back to your website every month then you can easily track no of new links you are receiving for your website every month. Google webmaster is our favorite seo tool to track details about new domains linking with our website. Regular growth in valuable links can justify the ROI.
Traffic from Search engines
Last but not the least, traffic from search engines or keywords. We should keep tracking how many impressions & clicks we are receiving every month for each targeted keyword. Again we use Google webmaster tool where we can easily filter results accordingly. We can filter results on the basis of WEB/Images & Your targeted country. If the traffic is improving every month then we can easily calculate the ROI.
This is Sachin Bhutani admin websudasa blog. I always share information related to SEO (SEO tips, SEO Books reviews, SEO Tools etc.) on my blog. If you have some information which is good for my readers please create your guest blogging account today.
June 12th, 2012 at 4:48 pm
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