Yes, it’s very much true that rank higher on search engines (Google) is not so easy. It’s took time to rank higher on search engines especially if your website is new. Google wouldn’t allow you until Google fully trust your website. Your primary focus should be build trust not just rank higher on Google. The more Google trusts your website the more easily it ranks it higher but it doesn’t mean that you are going to enjoy first position for your website.
Generate quality content: – Doesn’t matter your website is new or old you should have good quality (unique) content on your website. You should not do any keyword stuffing in your content.
Website Indexing: – Create a XML sitemap & submit it in Google webmaster account. Let google robots index all your pages.
Focus on natural & quality links: – Don’t just start doing activities like directory submissions, link exchanges, 3 way link exchange; link buying etc. Try to build some natural & quality links for your website which can be done by regularly updating quality & informative content on your website.
Track User behavior: – You need to keep track on user behavior for your website. If users are coming to your website but not spending time on your website or not showing any interest then it wouldn’t easier for you to rank higher. To build trust your website design & content should be user friendly so that users can spend some time on your website.
Social sites engagement: – You can create your company profiles on some famous social networking websites like Facebook, Google+, Twitter and YouTube etc. Add complete details with a link of your website. Don’t just create so many social profiles which you can’t maintain. Share informative & quality content on your social networking profiles & try to get some fans/followers for your company or brand.
As soon as you launch your website the on-page optimization should be completely done. These on-page optimization activities should be done on the time of design.
- Meta tags
- Image Optimization
- Hyperlink Optimization
- H tags
- Internal linking
- Site map configuration
- Url rewriting
Do not participate in link exchange programs: – Are you participating in link exchange programs like 3 way link exchange, directory submissions, blog roll etc. Please don’t do it. Wait for at least 3-4 months time. These types of activities can harm your new website. You need to focus on quality websites linking back to your website so that Google can ‘trust’ your website.
Do not buy links or join any paid networks: – Avoid buying links for your website. As soon as Google found that you are buying links for your website then Google can ban your website for life time.
Avoid content spam: – Don’t try any of the spamming activities like articles spinning, duplicate content etc. focus on quality content to build trust for your website.
We also recommend you to try SEO profiler for your website. It helps you to do genuine seo activities for your website.