What is on-page optimization?

On-page optimization is a first step to start optimization of any website so it is really important for a webmaster to have complete knowledge about On-page optimization activities. Yes some of the off-page optimization activities are also very important but your first step should do complete on-page activities. Yes, it is a time taking job & totally depends on the size of your website (no. of pages). Find a list of On-page optimization activities below.

On-Page optimization activities

There are so many activities we have under on-page optimization so we have divided into few main categories as mentioned below.

1. Content Management
   1. Website content optimization
   2. Keywords density
2. Internal Linking
3. Title & Alt attributes
   1. Image Optimization
   2. Hyperlink Optimization
4. Tags Optimization
   1. Meta tags
   2. Heading tags
5. Url Optimization
   1. URL rewriting
   2. URL canonization
6. Webmaster Activities
   1. Sitemap Html & XML
   2. Robots.txt
   3. Html errors support
7. Others
   1. HTML code corrections
   2. Keywords targeted page
   3. Website analysis
8. Reporting & Analysis
   1. Analytics & Webmaster

Will share detailed information of on-page optimization activities from here

Importance of On-page optimization

Some of the on-page Activities like content management & Meta tags optimization not just help you to improve keywords ranking but also helps you to increase CTR & attract more visitors & customers on your website. Yes, Google don’t give much value to Meta tags optimization but still when users search any information on Google they see Meta title & description first. If Meta tags are not properly written then it can be a reason you lose traffic after achieving top rankings.

As soon as a user land on your page you must have good content, useful information what user is actually looking for & a good internal linking structure to increase page views.

These all are the important on-page optimization activities which we can’t ignore.

Avoid common On-Page SEO Mistakes:

Are you familiar with Google webmaster account? It can give you detailed information which can help you to avoid all common mistakes of on-page optimization.

1. URL canonization
2. Duplicate meta tags
3. Keyword Spamming
4. 404 error pages
5. Avoid duplicate content
6. Remove crawl errors

On-page vs Off-page

1. All On-page optimization activities we do on our website and on other hand off-page covers activities that take place elsewhere.
2. All off-page activities we do to increase no of backlinks but not in on-page activities.
3. On-page activities need to be done first & then after we should plan for off-page activities.
4. In on-page optimization we need to focus on good content for our website but in off-page activities our primary focus is to build links from other websites.

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