Today is a time when social media is on hike where every company wants to invest money. In starting days social media was not so popular only few webmasters were working on few social media sites like delicious, Mixx etc. to bookmark there links. But in last 2-3 years so many websites comes up with really great & innovative business ideas & social media has just pump up. Today is a time when there are thousands of social bookmarking & networking sites which can be used in different -2 ways.

Social media we can use in for both manners for traffic, branding & lead generation. Let me divide it in two parts.

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Your logo represents your brand. In many cases first and lasting impressions about your company can be based on the style and colors of your logo alone! Designing your company logo requires a significant amount of thought and consideration.

There are basically three different kinds of logos:

• Font-based logos
• Symbol-based logos
• Logos that have both fonts and symbols

Choosing the kind of logo can be a preference or a requirement depending on your marketing strategy in consideration of your industry/product, competition, and market research.

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We know brand identity is very important for any business because people only trust established brands. These days people are not just surfing but they are ready to buy & sell online. In this case if someone will write few bad words about your brand then?

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Every company is just doing brand marketing because this is new marketing trend which gives good impression on prospects or customers. It’s the dynamic way of bringing the right image or identity of your company to the marketplace.

Brand marketing is not difficult for big companies as it is for small companies. It required lots of time efforts & money. Here are 5 free services which you can use in our brand marketing strategy.

1. Blog Marketing
2. Twitter
3. Facebook Page
4. Google Alerts
5. Relevant Back Links
6. Social Bookmarking
7. Guest Blogging
8. Article Submissions

Blog Marketing

If you really wanted to make your brand famous then you should install a blog to your website. You can install a free wordpress blog to your website & start writing content about your industry. Be an expert in your industry & start writing blog with good & informative content. Once you will start receiving traffic to your blog it will helps you to increase your brand value.

Twitter

Twitter, a famous & free micro blogging service where we can create profile with the name of our company (Brand). We can start following people from our industry. We have to select a niche & start talking about that niche. People only join you if you are sharing good & informative content. Twitter is all about sharing, listening & promotion & your brand value will automatically increase with your twitter account.

Facebook Page

More than 300 million people are using Facebook & millions of people use Facebook on daily basis. (check Facebook page Infographic). By using Facebook page you can easily reach your targeted audience. Here you can start discussions & share new tips where people can write some comments & feedback. As many as fans will start showing interest in your discussions your brand value will increase.

[smartads]

Google Alerts

“How Google alert plays an important role in branding”.
Protecting your brand from negative feedbacks & comments should also be a part of brand marketing. By using Google alert you can easily track your brand & protect it from negative feedback or comments.

Social Bookmarking

Most of the people think social bookmarking is only for increasing one way back links & traffic. But I believe it should be a part of your brand marketing strategy because you are not just bookmarking it you will share it on web where other people will also read it. As many as votes you will receive for your post or articles, value for that link will increase which gives direct value to your website name or brand name.

Relevant Back Links

Adding back links from relevant websites or blogs should be a part of brand marketing. You just don’t have to pay any one to add your website links because if you are writing good articles or blogs then people will start giving value to your articles & they will link your websites to their website.

Guest Blogging

Guest blogging is a very much new idea to attract visitors on your website. Backlinks from famous & related blogs can increase your brand value which is only possible by writing good content to relevant blogs.
Free Guest Blogging with Websudasa.

Article Submissions

You can write articles to article submission websites or web 2.0 websites like ezinearticles, articlebase, squidoo & hubpages etc. Backlinks from these websites increase your brand value.

All above services are just free which you can use in your brand marketing strategy.

Branding is very important factor for those companies who have established business on internet. If you have established business on internet from last two or three years & now you become a good brand whom people can trust. People prefer buy online from trusted brands. It is very important for everyone to protect your brand from negative feedback or comments. Big companies use tools, software’s or they hire agencies only for brand marketing activities. But small companies can’t spend much money for just brand protection.

(You can contact us for your brand marketing strategy).

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Are you an online seller?

If you are selling product or services online then you have to be very careful for your brand marketing. Brand is an identity of a company which represent them in front of millions of online users. People prefer buy online from the companies who have good reviews about their products or services. Revenue for online sellers is depend on brand value, If you don’t have any positive feedback for your product or services then you might be losing lots of revenue for your product or services.

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We all know the importance of a brand & it feels great when someone recommend our brand to other people. what if the Google start recommending your brand to whole world. I was shocked when i saw Google showing brand recommendations to us.

These results are not any ads from Google. It is very good news for us that Google will started showing some value to good brands.

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I am a social media marketing user & from long time I was doing research to identify a good subject for my blog. Last week I realized why not talk about brand marketing & today i have written my first post about brand marketing. Please share your thoughts to my Facebook page & I’ll try to write more post according to your suggestions.

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