Your logo represents your brand. In many cases first and lasting impressions about your company can be based on the style and colors of your logo alone! Designing your company logo requires a significant amount of thought and consideration.
There are basically three different kinds of logos:
- Font-based logos
- Symbol-based logos
- Logos that have both fonts and symbols
Choosing the kind of logo can be a preference or a requirement depending on your marketing strategy in consideration of your industry/product, competition, and market research.