Latest study on social networking contact through mobile browser has revealed the fact that more than one fourth of the smartphone users have used their phones to access social media networking sites and this development is seen to grow 112% more than what were the results of last year. The experts have to say a lot on this issue and they connect social media networking with mobile. Introduction of smartphones have made it easy to access not only calls and messages wherever you go, but you are connected with your online friends and social media sites like Facebook and Twitter.

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As we know facebook helps us a lot in branding. We know we can create a Facebook page with the name of our company or any famous product.

Now it is too easy to create a permanent short url with the name of  Facebook page (company name) to get some more awareness for your brand.  You can convert your page long url into short with just two easy steps.
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We would love to spend our time on Facebook to connect with our friends. Now with this new application for finding your Twitter followers, LinkedIn connections and other friends from around the web on Facebook – all at once and all quite simply.

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Causes
35,345,305 monthly active users

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More than 25,300 people have signed up to a Facebook application for updates on crime in Greater Manchester.

(ref:- bbc.co.uk)
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Facebook is a very famous social networking website. Everyone is using Facebook in their own way. Facebook is growing millions of users in just few months time.

Some people use Facebook for personal networking in office which looks wastage of time in a company prospective. Some companies blocked Facebook in office so that no one can use Facebook in office timings. The main worry appears to be that employees will waste time on Facebook, the latest in a long line of social networking sites to garner a mainstream following.

I found a group on Facebook name “My stupid company blocked facebook and now I’m sad and bored! and ” Study: 54 Percent of Companies Ban Facebook why because study say’s if 100 of users have Facebook account then almost 50-60 users use Facebook in office timings.

Some of us really don’t know what is poking. Poking is a Facebook feature which can be used for verity of things on Facebook like any user can poke his/her friends to say hello/Hi. If you poke any user who is not your friend & don’t have access to your profile they will be see your basic info, work info etc. like other Facebook features if you poke some one they will receive a poke alerts on their home page.

When you poke some one then a poke icon will appear in the profile which you can remove any time. Here is a Facebook help about poke.

I was shocked when I saw a Facebook user jailed for poking.

Women got arrested for pocking with a bond set at $1500. Some people think that Facebook is a place for only fun but they should be aware of it that Facebook can send you in prison for violating any terms of use. This is not a first time. Two months ago a Facebook Teenager jailed for Facebook death threat. A user has posted a public message on her Facebook profile saying “Keeley is going to murder the *****. She is an actress. Starlight–She was jailed for 3 months.

Note:- Facebook is a very famous social networking website & we should not violate any terms of use.

Facebook is the No1 social networking websites which helps a lot in branding & traffic generation as well. I have created a fans page for all social media user & I though how I can make it good brand in social media marketing. When in today morning I searched for “Social Media Marketing”  On Facebook in pages section I found my page on the top.

I am so happy to see it here.

It’s only having around 600 fans but the good thing is people started showing there interest for social media marketing.

I would like to say thanks to all my friends & my fans, which has started showing there interest for my page Social Media Marketing.

I have seen lots of people do spamming to get huge no of fans to there page. I know it helps lot in branding but as a social media user I would like to say if we have 1K to 5K fans of our Facebook page which comes to your page automatically have power more then 50K unknown users.

Once you start sharing good content with your friends & community they  will start showing you the interest. Social media marketing is a long term process; to see results you should have some patience. If you think you are sharing good content with your friends & fans then they will start helping you as well.  The result you are watching for this page, comes from my fans and some good friends help.

I would like to request my fans & subscribers please let me know your views on this.

Please join “Social Media Marketing” page to share your thoughts with my fans & me as well.

In this web 2.0 time everyone has started using social media. Social media helps us to share stories, articles, blogs, Images and videos with millions of online users. If you are an active social media user then you can get millions of visitors to your website or blog(Content should be good & informative).

You should be active on social media websites like Digg, SU, Reddit, Twitter, Facebook, Mixx etc. These are the famous social media websites which can help us in Traffic generation as well as in branding.

These websites need lots of time which is not easy for everyone to spend on them. Some of the companies started selling social media as a service where they will work for you to derive traffic & for company branding.

But as we all know social media helps in traffic generation, but how we can monitor it? In one of my previous post I mentioned how “Goggle analytics goal funnel helps to track goal conversions”.

There are some companies which can work for you to monitor social media. You can buy their service & they will send you report about Traffic generation, subscriber, branding etc.

Here are some simple steps which any company or user should remember to monitor social media activities.

These are the general tips which you might know already.

When you open Google Analytics account then you will see this window on your dashboard which helps you to find traffic source.

Because social media websites traffic comes from referral websites, Google Analytics will start showing you each referral websites traffic details.

If you want to see any specific website details then you can click on any referral website.

When I click on Digg then it will start showing me results like this:

For more brief you can track it according to source, landing page, country etc.

These are the simple steps to track traffic source. To monitor these social media websites in more details you should have some knowledge about goal conversions, to track which referral website is giving you more conversions. With this you can concentrate more on that website for future.

Above you can see some examples of goal conversions from specific websites. You can divide your goals according to your criteria & if someone completes a goal, that process will be counted as your lead.

Today is the time when social media is rapidly redefining the marketing landscape. Companies are eager to join the social media band wagon and are willing to spend money and time on social media marketing.

By doing social media marketing the right way, companies can successfully spur the web traffic to their website and establish themselves as a brand in their respective industries. Amongst the various sites that help in brand building, Facebook leads the league.

Facebook hit the 175,000,000 active user mark, just 5 weeks after it hit 150 million users in January. At this rate, Facebook has been growing by a whopping 600,000 users per day over the last several weeks,

Facebook has been instrumental in getting increased attention from fans, especially if the company is already a brand. Brands get more popularity from Facebook because:

1. Peoples already know about their products and services.
2. They are popular in their competition.
3. People regularly search for popular brand names.

Here’s a comparative study of Coca-Cola/Pepsi & Microsoft/Oracle to see how bigger brand get better results from Facebook:

Coca Cola(Facebook Fans Page)

Details

2008 Sales (mil.) $31,944.0
2008 Employees 92,400

Competition
PepsiCo

PepsiCo(Facebook Fans Page)

Details
2008 Sales (mil.) $13,796

Competition
Coca Cola

Pepsi is also popular but when they created a fans page on Facebook Coca Cola outnumbered them. The reason being people started showing more interest in Coca Cola as it is a bigger brand, thereby making it more popular!

Here’s another example that shows how more popular brands get better returns from Facebook.

Microsoft Vs. Oracle

Microsoft(Facebook Fans Page)

Details
2009 Sales (mil.) $58,437.0
2009 Employees 93,000

Competition
Oracle

Oracle

Details
2008 Sales (mil.) $22,430.0
2008 Employees 84,233

Competition
Microsoft

Here Microsoft & Oracle both are popular but when it comes to Facebook people started showing there interest in Microsoft & Microsoft became more popular then oracle on Facebook as well.

So Facebook helps companies to create there own brand but if you are already a brand then Facebook helps you to get attention from millions of fans.