There are many social media users, individuals and businessmen, who are unaware of how to measure their ROI i.e., return on investment. In fact they don’t understand from where to start and exactly what should they do to find out. The response that social media is getting is excellent and today a huge percentage of people and businesses are seen connected to social media. Connecting to these sites is good rather very good, but if you are not able to measure the response of the people towards your products or services, all this is of no use. Response is very important whether it is positive or negative only then you can have the complete advantage of this media and its service.

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