Today any business owner needs to develop a website so that they get a web identity. This gives them better exposure through search engine optimization and that results in better earnings and huge profits for the company. Making use of good search engine optimization strategies and advantages of social media marketing has proven to be very beneficial for any online business or other organizations too. However there are three different aspects to increase profits and the market position of your company. In fact social media marketing is the new traffic generator that has created genuine interest in many people today.

You can create unique content and provide interesting information so that more and more visitors get attracted towards your organization. If you are also interested and like to work on this, there are many websites that will help you develop social media marketing strategies and social media optimization endeavor. Their main function is to put up and develop the organization and also concentrate on putting together various networks and affiliates. If you are associated with a good consultant in social media marketing, it will help you in putting together and composing strategies so that your company is ready to operate a new business enterprise.

An effective social media company will in fact study and assess your business organization along with that of your competitors and come up with a unique, best suited and customized strategy so that your product or service gets maximum online publicity and promotion. When you are seeking a good social media company, it is better to get associated with a company that has experienced and knowledgeable consultants and they will help you guide you in detail and also help you gather best and useful information that would be helpful and bring your company to greater heights.

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Social media has become a channel to share latest news, images and videos with the whole world. But do we know how we should use social media?

Here is a video which can help you to understand how should employees use social media?

What this video say’s it’s all about planing. If we are using social media & we have not yet define our goals & their is no planing involve then we are just wasting our time.

Every one knows Deepavali is a very famous Hindu festival. We celebrate Deepavali with Crackers, Sweets, Lighting and Prayers. From now through this social media world I would like to tell every one let’s Say No To Crackers. In past years there has been some criticism about supposedly excessive use of firecrackers, especially during the Hindu festival of Deepavali. The most commonly cited reason is the noise pollution caused by firecrackers.

Top 5 reasons to say no to crackers

1. Voice Pollution
crackers create lots of noise pollution which is not good & we should say No To Crackers this time.

2. Air Pollution
crackers create lots of Air pollution which is not good for health.

3. Wastage Of Money
It is jus a wastage of money & for this some one has said “Avoid Crackers & Save Money”

4. Health Problems
The pollution can create problem for Eyes, Nose and Lungs. Nitrogen dioxide penetrates into lungs & can create problem like asthma.

5. Harmful
crackers can be harmful & for this Indian Central Pollution Control Board has banned firecrackers with a decibel level of more than 125 at a distance of 4 meters from the satisfied point. They also ban the very loud “1000-walas” and “hydrogen bombs” fireworks.

Happy Deepavali To All & Say “No To Crackers”

It is very difficult to measure ROI for social media but to move forward we should know what ROI is?

ROI (Return on Investment)?

ROI (Return on Investments):- There is a very simple way to measure ROI. The results you can calculate in percentage or ratio.

ROI= (Gain on Investment – Cost On investment)/Cost On investment

If the investment we are doing on any product is not showing a positive ROI, if there are some other products with higher ROI then we should not be invest money on the less ROI products. It is all depends on what we are including as return and cost.

Why measure ROI on Social Media?

There is a lot of money which is spending on marketing & advertising so ROI measurement should be there. For example if we spend $10K on any product in social media marketing then we should know the money we are spending is in right direction. As company spend money in social media then they would like to see some changes in revenue as well.

But if we are expecting changes in revenue and ROI through social media in starting then we are wrong. Social media is a long term process & it needs time to show results. My Blog post “What, Where & Why of social media” can help you to understand much better about social media process.

Steps to measure ROI on social media

1. Business Goals
You should have your business goals to start social media. If you are expecting leads & sales through social media on the same time then you are at wrong place. Your business goals can be:

• Traffic Generation

Social media helps a lot in traffic generation. There are some social media websites which can help us to get thousands of visitors on our website in short time.

• Branding

Social media helps in branding but it will take some time. There are some social media networking sites which helps a lot in terms of branding.

• Lead generation or Search new customers

Social media is a long term process. It can help you in lead generation as well as it finds some new customers for your products or services. These day’s companies started using social media as new sales channel.

• Communication Channel

social media is a place where you can share your articles, blogs, images, videos & news with all social media users. You can set a new communication channel between you & millions of users.

2. Requirements
As we know social media is not much expensive but there are some requirements for social media.

• Experts in Social Media

We should have some expertise in social media before starting it. We can hire a person for social media to show us some results else it is wastage of time.

• Companies selling social media as service

As social media need lots of time, which is not possible for everyone in this busy schedule. So some companies started selling social media as service. We can use them as well.

• Sharing internal knowledge

If you share your expertise with others then there are much better chance to learn more.

• Be active

If you are on social media but not much active then you can’t see good results.

3. Your Customers Knowledge
You should have knowledge of your customers. Choosing the right customer will helps you to increase ROI on social media.

• Demographic Details

You should have demographic details for your customers in terms of Age, country so that you can search them on various social media websites as per your requirements.

• Customers & social media websites

If they are already on social media websites then it is easy for you to target them.

• Other communication channels

Do research and check if they are using any other communication channels.

• Competitors analysis

Do a research on your competitor social media activities to track what kind of networks they are using to sell their products? What kind of audience they are targeting?

4. Social media Networks Selection
There are lots of social media networks but Digg, Reddit and Stumbleupon are the best in traffic generation, Mixx and Propler are best in terms of SEO ranking and Facebook and Twitter helps a lot in terms of branding.

• Demographic Details

you should do some research on social media websites before starting. Once you find your targeted social media network then you can start promotion activities.

• Media selection

Media selection plays major role in promotion & branding. There are some very famous examples which you can use for social bookmaking & social networking
Blogs (SB), Videos (SB), Images (SB), Tweets (SN), Fans Page (SN), Forums (SB), Webinar (LG).

• Content

social media only helps when you have good & informative content to share with social media network.

5. Results (ROI Measurement)
When it’s come to result then you have to see that do you reached your goal or not?

• Traffic Generation

How many new visitors, new views, referral website traffic, drop rate & returning visitors we got for our website.

• Branding

How many active users we have in our social media community, like on twitter & Facebook? No. of goal conversions etc.

• Lead Generation

How many leads we received from referral websites? How many conversions happened through referral websites? Feedback, revenue growth, new forms, no of qualified customers etc. we can use Goal Funnel to track social media conversion.

• Communication Channel

How many new visitors we received for our blog or for other media channels? New subscriber for our media channels like blog and videos. How many visitors sharing their views on our media channels? Like comments and discussions etc.

In this web 2.0 time everyone has started using social media. Social media helps us to share stories, articles, blogs, Images and videos with millions of online users. If you are an active social media user then you can get millions of visitors to your website or blog(Content should be good & informative).

You should be active on social media websites like Digg, SU, Reddit, Twitter, Facebook, Mixx etc. These are the famous social media websites which can help us in Traffic generation as well as in branding.

These websites need lots of time which is not easy for everyone to spend on them. Some of the companies started selling social media as a service where they will work for you to derive traffic & for company branding.

But as we all know social media helps in traffic generation, but how we can monitor it? In one of my previous post I mentioned how “Goggle analytics goal funnel helps to track goal conversions”.

There are some companies which can work for you to monitor social media. You can buy their service & they will send you report about Traffic generation, subscriber, branding etc.

Here are some simple steps which any company or user should remember to monitor social media activities.

These are the general tips which you might know already.

When you open Google Analytics account then you will see this window on your dashboard which helps you to find traffic source.

Because social media websites traffic comes from referral websites, Google Analytics will start showing you each referral websites traffic details.

If you want to see any specific website details then you can click on any referral website.

When I click on Digg then it will start showing me results like this:

For more brief you can track it according to source, landing page, country etc.

These are the simple steps to track traffic source. To monitor these social media websites in more details you should have some knowledge about goal conversions, to track which referral website is giving you more conversions. With this you can concentrate more on that website for future.

Above you can see some examples of goal conversions from specific websites. You can divide your goals according to your criteria & if someone completes a goal, that process will be counted as your lead.

There are plenty of tools for social media to use but this is the list of some sophisticated tools which can help you to understand more about social media.

TweetDeck

TweetDeck is an Adobe Air application which has many features like add multiple twitter accounts, Search Tweets, Filter Tweets & Shorten URL Etc.

Digg statistics

By entering any Digg user name we can check any Digg account. It has some features like how many of your friends are digging your stories, your followers and your deadbeat friends. With this you can easily delete those friends who are not digging your stories.

Spokeo Search

Social media search that makes it easy to find information from 41 different networks.

Knowem

We can check here for new user name if it is available or not for most of the social media websites in one time.

OpenID

OpenID is a single sign-on solution that is supported by many of the most popular web-apps and networking sites.

Help a Reporter Out (HARO)

This is the only free resource where reporters submit queries directly to PR professionals.

Wikis

It helps us to know wiki of any company, product OR service we are looking for.

Flickr

Best place to store your images and to share with the social media world.

YouTube

Best place to store your videos and to share with the social media world.

Go2Web20

Here we can find Web 2.0 Tools and Applications on one page, get a short description, compare, read reviews, see what people are saying about each one on the web.

Budurl

With budurl we can get Shorten Url as well as it helps us to know how many clicks we got for that shorten link. We can share these shorten url on twitter to track no of traffic we got from twitter.

Tweetpromote

It is a powerful place to finding the targeted friends & followers. You can follow or unfollow hundreds of twitter members in just one shot.

Meebo

Meebo & Facebook Chat

Meebo is a tool where we can add multiple emails Id’s to chat with our friends. Now we can add Facebook chat id as well to chat with our Facebook friends without opening Facebook.

Youcube

With YouCube we can share our six YouTube videos in just one time with 3D effect.

Sexybookmark WP Plugin

This is a WordPress Plugin with all of the social bookmarking share buttons.

FriendFeed

FriendFeed helps merge all of different social networks into a single feed. Make yourself easier to follow, or make it easier to follow others.

SU.PR

SU.PR helps us to share our shorten SU url with Twitter & Facebook friends. Your twitter & Facebook friends can also see your SU Favorites.

Digg Toolbar

An easy toolbar that can integrates with Firefox and provides most of the Digg functions.

WP Super Cache

Wp-cache is a WordPress Plugin which can save your blog or site going down under massive traffic from Digg.

StumbleUpon Toolbar

With StumbleUpon toolbar we can search our friend’s discoveries & favorite, News, Images and Videos. We can add them in our favorite as well from the toolbar.

Infegy Social Radar

Social Media Monitoring tool that helps track the web.

Delicious

It helps to save bookmarks online which you can access anytime from anywhere.

Twellow

Type in a key word such as “Marketing” or “Digg” and start following.

Digg Button WP Plugin

WordPress Plugin for add Digg button to your blog or website.

Tweet Tweet

WordPress Plugin for add Re Tweet button to your blog or website.

Google Readers

It helps you to subscribe blogs, news, videos website to get latest updates. We can submit those latest & interesting articles with social media world.

Google Analytics

It helps us to know the traffic details from social media & other sources.